November is the month dedicated to the prevention of men’s health problems, and to underline its importance, Fiat Professional launched together with Fondazione Umberto Veronesi the campaign “Gioca d’anticipo” or “Stay One Step Ahead”. Dedicated to men, it is aimed at raising awareness about the importance of leading a healthy lifestyle.
This year, although it has been impossible to organize a traveling event in contact with the public, Fiat Professional has decided to literally stay one step ahead and reiterate the importance of prevention in another way, through a series of essential messages conveyed by some extra-special testimonials: Marco Bianchi, renowned food mentor and scientific information officer of Fondazione Umberto Veronese, will post a series of short videos on his social channels underlining the importance of following a healthy diet. Moreover, the famous comic trio Gli Autogol will focus on the importance of physical activity as a weapon for preventing many illnesses.
Even if Ducato will not travel the streets of our nation this year, Fiat Professional and the partners of Salute al Maschile are still playing central roles in the initiative designed to spread the message about prevention, this time acting remotely.
Increasing volumes of business mean more roads to be travelled.
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